Recently, Ativio partnered with Purdue University to run a class teaching students how to engage in international development teams.  To fully immerse the students, we setup the team structure to involve Purdue Students and students from other countries.

Indianapolis, August 23, 2011

In response to the increasing need for greater adaptability and customization in today’s mobile marketplace, TekTango LLC and Ativio, LLC is proud to announce the release of Trolley Mobile, a cross-platform mobile credit card processing application. This cutting edge app is currently supported on the Android market with plans to roll-out versions for Apple, Blackberry and Windows over the next few months.

Mobile Computing is being adopted by business and home users at an unprecedented rate. Technologies such as mobile broadband (3G, 4G, WiMax), Near Field Communications (NFC), mobile payments (See Google Wallet, Trolley) and HTML5 have enabled many users to almost entirely ditch their conventional desktop computers for today’s advanced cloud-based mobile systems.

Our new Global University Course Program will be rolling out this Fall, where we will be linking students from across the globe in an international collaborative instructure-led learning experience.

In my last post, I talked briefly about what online marketing is, and introduced some ideas on how you might get started. Today, I'll be getting into a little more detail about the differences between Paid Per Click (PPC) and Search Engine Optimization (SEO).

When to choose PPC...

Online marketing can be split into 4 broad categories: Paid Per Click (PPC), Search Engine Optimisation (SEO), E-Mail Campaigns, and Social Networking. To keep things brief today, I'll be focusing on the first two: PPC and SEO.

A lot of people consider PPC and SEO to be synonymous with Google. While there are other search engines out there (such as Bing and Yahoo), Google has been in the driving seat of the PPC & SEO market for the past decade. Anybody serious about online marketing will start here.